The following is an interview with Lynette Chandler of BlogEnergizer, see the button on my page below. I am grateful to her for taking time to answer my questions about building my blog. Read and vote for me. Peace.
Question 1: How can I build a list for my site with a target market I have identified?
Answer: Start with something of value. It could be an interview series, a downloadable item, free software, theme, checklist whatever. Offer that free for those who opt-in to the list. Then add the subscription box in strategic places. The most common is the very top of your side bar or left/right hand menu. I would also work on creating a special landing page that does nothing but explain what people will get, why they will get it, how and use it to persuade people to join. This will be handy when people ask for your subscription page or when doing certain ads.
Now you got that up promote it every chance you get. For example, in your signatures, at the end of your blog posts – you could even put a sign up box there. Talk about what you share exclusively with your list this helps because people get a dose of what subscribers receive and if it is really good that would be the one thing that pushes them over the fence to sign up.
Question 2: What can Blogenergizer provide to assist in my generating content that is relevant and topical?
Answer: For Premium members, they receive 90 blog topic suggestions every single month. This can be used in several ways. Pull it out when you are really facing a block or use it regularly at the end of the month to help you prepare the next month’s posts. The latter is a more effective use of course because of the many suggestions you can definitely find at least 8-10 you can use. If you space 8-10 posts out over the month that is about 2-3 posts a week which is a pretty good pace for any blog. You can always fill in the days with something more time sensitive or something that inspires you. So it helps you keep a good pace and yet blog by the seat of your pants when you are motivated to.
Free members will get notifications of people who are looking for blogs to guest post on, people who want to guest post. It’s up to you to decide if the blogger will be a good fit for your blog and contact them. Also, when we find goodies like downloads and cheat sheets. We pass them on to you. If you find them relevant and something your readers might enjoy then you can always use those resources as a post – share the news or use them as a case study or use them as a starting point for further thoughts and conversation in your post.
Question 3: What methods are more successful in getting joint ventures with other bloggers?
Answer: Bloggers are quite a creative bunch. Many promotional projects I see are rather unconventional. So if you’re asking about a recommendation for structured step-by-step campaign idea, nothings coming to my mind right now. However, here are some suggestions.
Before you approach another blogger especially if they are many times bigger than you are, it’s always a good idea to go in prepared. Spend some time looking at what their readers like, what is their style then create something along those lines. For example, if you know a particular blog is well known for providing free graphics for their readers. Maybe you could create an exclusive or limited time exclusive graphic set just for their readers. This is very appealing even for bigger blogs because of the exclusivity factor.
If you are looking to work with a number of different people at the same time, people like to know who they are working with and if the offer is worth their time. Create something like a fact sheet about your blog. What traffic are you getting, do you have a list, how many people are on that list, who do you reach, how your audience is relevant/related/interested in what the other blogger has to offer. Build in as many pluses for them as possible in your promotion. Yes, you should get something out of the deal but give others the better deal and make it as easy as possible. Ideally, it should involve little to no work on behalf of the blogger you are working with. This is because they are busy. The more work they have to do the less likely they will say yes.
Oh yes, now I remember something. If guest blogging interests you, you might want to consider checking out Blog World Tour (http://lynettesuggests.com/bwt) **Note to Mark: That is my affiliate link if you would rather not use it, the URL is http://www.ebookprofitscoach.com/how-to-blog-world-tour.php**
Question 4: How does Blogenergizer utilize video online to create energy and traffic?
Answer: Great question! We don’t. Not yet that is. But one of our company’s site does have their YouTube own channel where new how-to videos are posted to it as often as possible to help bring in some traffic via YouTube. As with us, they have not focused on videos a lot but even with the very minimal effort they manage to draw a little traffic.
However… if anyone would like to create exclusive, useful/helpful videos for our bloggers to digest and share on their blog, you can bet we will work our very hardest to promote that for you.
Question 5 What is a reasonable time frame for a new blogger to allow in building an online following?
If you are aggressive in pursuing readers, 1-3 months is not an unreasonable time frame to generate a readership base but of course the big question is what kind of numbers are you seeking. If you have zero traffic and want to get it up to a couple hundred a day that’s not unreasonable at all. I was just listening to a webinar the other day about a blogger who gained 500 RSS subscribers in 30 days. Now I must say she had a lot of motivation because she was participating in a contest, but you don’t have to be in one to be super motivated.
I’m a fan of constantly building at a regular pace. Which means you keep working on the content, you keep promoting the content and on a weekly or monthly basis, do something that gives you fresh boost of readers. Like holding a challenge or contest, doing a few guest posts, creating an exceptional 24 hour giveaway that you know people would love to have and would spread the word to their friends.
Is the interview a great source of information for you? Then show Mark some love by voting for it at http://blogenergizer.com/teip-vote/ he will really appreciate it.