Opt in – Opt out

June 30, 2017

Opt In – Opt Out

As we are coming to the end of the first half of this year, one of the most insane and bizarre that many of us have ever witnessed, it is my desire to Opt out. Now do not worry, this is not my manifesto nor is it a suicide note. It is, however, my most recent step towards effecting change by rejecting the norm.

By now, most of us have had far too many opportunities to opt in…to a web site, email service or other online group. It enticed you with a free eBook, discounted services or some value-added element…all in the desire to keep their information in front of you.

And so, after enough years have gone by, we are now overwhelmed with daily offerings from hundreds of companies to whom we’ve opted-in…and, now, we want out.

I spoke earlier today to friend and colleague, asking her about her plans for the upcoming July 4th holiday. She said she was doing the normal stuff…even going to a local parade. I asked her why? She said…tradition.

And for the next 20 minutes we discussed the state of our Nation. And how tradition may be one of the reasons we are in the mess we are in. And so, we determined it better to opt out. Opt out of the tradition of flying a flag, attending a parade, buying fireworks. Opt out of just doing a thing, out of tradition, in a Nation that does not yet honor its credo that says all men being created equal.

When a jury can acquit a police officer, who murders, in cold blood and on video, an unarmed Black person, I ask myself, and must ask you, how can we remain opted-in?

Will it only hurt enough when it is your son/brother/father who is executed, with no justice being served? Will you only feel impassioned enough to rise up when you are staring at the news report of the murderer being exonerated once more, because they “feared for their life?”

No. Now is the time to opt-out. To not remain a reliable, revenue-generating cog in the capitalistic system that exalts profits over equality.

Start today. Start where you are. Opt-OUT!


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