In 1996 the book that took America by storm was Dr. Spencer Johnson’s “Who Moved My Cheese”. It was a 94 page booklet that described the mindsets of two fictional mice, Sniff, and Scurry, and two “little people” Hem and Haw. The story deals with the challenges that they face when life presents them with the inevitable “changes.”
All four beings find Cheese in the same place each day. Gradually, one of the mice senses change. The Cheese isn’t the same. It is of lower quality and there is less. The little people sense nothing. They just keep getting up each morning and expect to find the Cheese in the same place it always is. After all, they are entitled to this Cheese, aren’t they?
Well, one day the Cheese is gone. The mice anticipated change, so they go out into the maze in search of new Cheese. The little people don’t know what to do. Their Cheese is gone! Somebody stole the Cheese! Instead of adapting to the change, the little people just sit there and feel sorry for themselves. Meanwhile, the mice have adapted to the change and are living big time with their newly found Cheese.
Eventually, one of the little people, named “Haw,” ventures out into the maze in search of new Cheese, while the other, named “Hem,” sits home in denial. Get it? Hem and Haw.
Well, in this time of economic resettling, how many of you are still waiting for the cheese to reappear? Or think that someone is going to deliver it a la Domino’s Pizza. History shows us that there was a major up tick of self-starters during the Great Depression. People who were not going to wait on the government or any other entity to fix their situations became entrepreneurs because they had to. And today seems like our generations time of required boot-strap mindset in order to create something that is tangible and market driven.
My question to my colleagues is, “What would you do if money and time were not an issue?: How you answer that may be where your passion and your profits reside. Now, stop hemming and hawing and go find your cheese. Peace.