Finding Your Cheese

In 1996 the book that took America by storm was Dr. Spencer Johnson’s “Who Moved My Cheese”. It was a 94 page booklet that described the mindsets of two fictional mice, Sniff, and Scurry, and two “little people” Hem and Haw. The story deals with the challenges that they face when life presents them with the inevitable “changes.”

All four beings find Cheese in the same place each day. Gradually, one of the mice senses change. The Cheese isn’t the same. It is of lower quality and there is less. The little people sense nothing. They just keep getting up each morning and expect to find the Cheese in the same place it always is. After all, they are entitled to this Cheese, aren’t they?

Well, one day the Cheese is gone. The mice anticipated change, so they go out into the maze in search of new Cheese. The little people don’t know what to do. Their Cheese is gone! Somebody stole the Cheese! Instead of adapting to the change, the little people just sit there and feel sorry for themselves. Meanwhile, the mice have adapted to the change and are living big time with their newly found Cheese.

Eventually, one of the little people, named “Haw,” ventures out into the maze in search of new Cheese, while the other, named “Hem,” sits home in denial. Get it? Hem and Haw.

Well, in this time of economic resettling, how many of you are still waiting for the cheese to reappear? Or think that someone is going to deliver it a la Domino’s Pizza. History shows us that there was a major up tick of self-starters during the Great Depression. People who were not going to wait on the government or any other entity to fix their situations became entrepreneurs because they had to. And today seems like our generations time of required boot-strap mindset in order to create something that is tangible and market driven.

My question to my colleagues is, “What would you do if money and time were not an issue?: How you answer that may be where your passion and your profits reside. Now, stop hemming and hawing and go find your cheese. Peace.

Walking on a new pathway…

I enjoyed a wonderful Sunday dinner with a long-time family friend yesterday and we discussed the economy, housing markets (she has been in mortgage business for over 25 years), and various other global concerns. And all was going well until we broached the subject about what she was going to do now that she was out of work.

Throughout the conversation, she inevitably reverted back to the “I need to get a paycheck” mindset, and I was subtle yet unrelenting in my saying that in this economy and at our “seasoned and experienced ages”, it might be better to consider being a hired-gun/consultant who gets paid for her knowledge, not for her hours.

She did not pull my plate away from me or kick me out into the rain…but we did discuss how the entrepreneurial mindset is necessary now, more than ever since the Great Depression, in order for persons like us to succeed. You notice, I did not say survive.

She agreed to a plan of action this week to set up a FaceBook account, be online for more than emailing, and to write out what it is that she knows…which could be substantial and lucrative, when packaged properly. My point; we all need to be better at valuing our skills and talents in today’s still-sluggish-economy. There is someone, somewhere who needs what it is that you know and often take for granted.

Working together we can make progress and generate real revenue. Will you join me?


A Moment with The Greatest of All Time

Flying out of Phoenix airport, I was pleasantly surprised to see the one and only, Muhammad Ali. I have been a fan and admirer of his since I was a young boy. To have this chance to take a photo with him is a dream come true…he is and always will be the Champ. If there is any doubt that we can have that which is in our hearts, this removed it for me. What deep-seated desire are you willing to “manifest” this year? Believe it and you will see it. Peace.

Dreaming BIG

One day after watching the NBA All-Star game, hosted by Dallas Mavericks owner Mark Cuban and played in front of the largest audience ever to watch a basketball game, at the HUGE Cowboys Stadium, I was impressed by the vision of Jerry Jones for such undertakings. Did you realize that he had this stadium built and has now hosted the NBA game, of which 108,000 persons attended, will host the 2011 Super Bowl and the 2014 NCAA Final Four. You know he had to have great faith in bidding for these events, even before the facility was even completed.

What parts of our business endeavors are we undertaking with that kind of faith? Do we really KNOW that we will have successful collaborations before they materialize? Or do we just hope for the best? I have a feeling that Jerry Jones bet everything on his belief that the Cowboys Stadium would be the finest place for any event to be held…and he sold the NBA, NFL and NCAA on his dream. I am not a fan of the Cowboys but I am a new admirer of Jerry Jones. He is an example of someone who gets it done….no excuses.

Getting Started on the new journey-2010

In the business of producing videos, we use professional cameras that have been calibrated to “see” an image. Regardless of who or what that is, it has the ability to focus upon that impression and see it clearly. As the operator of the camera, I can make adjustments via the iris ring to sharpen the focus of my subject. One movement forward or backward can make the image less clear than before. Subsequently, I must readjust my settings to bring the image into focal clarity again.

How much is life like the focusing of a video camera? We have it all set, can see clearly what we are observing, the direction we want to go, the people we want to associate with…and then life shifts; yet, we still expect to see things the way they were instead of making the required adjustment…in our minds, hearts and spirits. If we had to manually adjust our eyesight whenever an object we were observing moved, maybe we would be better able to shift our mental focus when a life shift starts to take place.

As this new year/decade is unfolding, be ready to adjust the “mental iris” in your mind when the inevitable happens. You get laid off from you job, your car breaks down again, your children bring home less-than-perfect-reports….it is just movement in life and we must make the adjustment in order to better see what is really happening. More importantly, we have to see what we need to do differently to achieve an outcome that is beneficial to all involved.

Be open to the shift and ready to change your focus when life moves…..